• Phone:
  • Company Name: BFL Group
  • Country: United Arab Emirates
  • City: Dubai
  • Education Level: Bachelor Degree
  • Work Experience: 3-5 Years
  • Employment Type: Full Time
  • Career Level: Junior Level
  • Listed By: Employer
  • Listed: September 9, 2022 12:27 pm


Brands For Less UAE is looking for a talented  CRM Manager to set the CRM vision and take the technical lead with all things related to CRM and our customer connections.

The CRM Manager is responsible for building & managing the CRM team, driving customer acquisition, engagement, and loyalty across all sales channels


  • Manage our CRM system and the data within, evolving and implementing customer journeys and personalization roadmaps.
  •  Practice performance insights to improve campaign strategies, support the implementation of new tools band processes, collaborate with cross-functional teams, create and manage incredible customer experiences.
  • Play an active role in the formation of ongoing CRM strategies; as well as, the weekly/monthly/annual departmental calendars that enable continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value.
  •  Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
  • Oversee and coordinate the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the retail stores, internal IT department, third-party eCommerce providers, and email service providers.
  •  Manage direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that consumer relations are carried out seamlessly across the business.
  • Create reports and strategic proposals that will be presented to the senior management


  • Bachelor’s degree in Business, Management, or Public Relations.
  • At least 5 + years of experience in the sales/ Loyalty/ CRM/ Digital marketing field with 3 + years of experience in Retail CRM Marketing.
  • 3+ years of CRM experience with any of the leading CDP/CRM systems at an administrative level, preferably in retail/e-commerce.
  • Experience in working with multiple communication channels in consumer interactions.
  • Demonstrated success with cost-efficient customer acquisition and development, building customer loyalty, and increasing customer spending.
  • Ability to build, manage and nurture a team independently.
  • Excellent software and technical skills.
  • Excellent written and verbal communication skills.
  • Knowledge in set-ups and the development of corporate-level CRM programs and campaigns. Experience in Omnichannel retail is a plus.
  • Strong analytical skills coupled with project management and planning skills.
  • knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.
  • Excellent Written and verbal communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.


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    Seller Details

    BFL Group

    Member Since September 2022
    • Phone:
    • Country: United Arab Emirates
    • City: Dubai
    • Location:
    • Expires: 28 days, 1 hour
    • Listed: September 9, 2022 12:27 pm

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