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  • Phone: +97122015000
  • City: Abu Dhabi
  • Work Experience: 0-2 Year
  • Employment Type: Full Time
  • Listed By: Employer
  • Expires: This ad has expired
  • Listed: October 31, 2016 7:45 pm


Al Khawarizmi International College (KIC) is currently seeking a Digital Marketing / Graphic Designer for its Continuing Education Centre in Abu Dhabi, UAE.

Reporting to: Head of Sales and Marketing.

Position Summary:

A qualified candidate will have a Bachelor’s degree in Business Administration or a relevant stream from an accredited university and a minimum of 2 – 3 years working experience
He / She have a creative personality with an aptitude for problem-solving, along with excellent communication, and organizational skills. An ideal candidate will have strong interpersonal skills, in addition to, the ability to demonstrate and showcase excellent command of English.
Knowledge of Arabic language would be an added advantage to connect with and reach out to internal and external mass audience.

*Main duties include but are not limited to administering;

Social Media

Know how to align basic business objectives with fundamental social media metrics.
Create a basic content marketing schedule based on personas and business objectives and policies.
Know how to execute content marketing schedule on a limited set of platforms that include LinkedIn, Facebook, and Twitter.

A familiarity with Google’s algorithmic best practices and how to use the basic best practices to create and SEO strategy.
Know how to create a basic competitor SEO analysis
Manage SEO campaigns using Google Webmaster and Google’s Keyword tool.
Conversion Optimization

Understand the 6 main categories of web optimization (e.g. value proposition, relevance, etc)
Well versed with web optimization best practices and tactics
Know how to measure web optimization (eg. Value proposition, relevance, etc)
Web Analytics

Create a report using metrics aligned with business objectives
Know how to draw basic assumptions and conclusions using metrics in basic reports
A basic familiarity with Google Analytics
Content Marketing

Creation of Blog content, articles etc and mapping with key-words
Email Marketing

Know how to create a basic Email Marketing Funnel that includes the email template best practices and landing pages.
Become well acquainted with the basic email marketing platforms (Mainly Mail Chimp)
Email Marketing basic metrics
Mobile Marketing

Understanding the main mobile technologies in the market (SMS, location based technologies apps, and notifications)
The different type of mobile platforms and devices
The basics of mobile UX

Setting up Ad-words campaign
Know the differences (including setting up) Search engine marketing campaigns vs. display advertising campaigns
Graphic Design

Know Adobe Photoshop and Adobe Illustrator software’s
Should be able to make lay-outs / creative such that the campaigns initiated can be self-supported
Knowledge of Word-press and ability to make minor changes on website in order to match key-words for Google organic rank climbing
To utilize the College resources to the optimum.
Qualifications and Experience:

2 – 3 years working experience in the educational industry.
Familiarity with financial and customer service principles and practices.
Proven experience within registration department is preferred ;
Skills required:

Design softwares.
Multimedia Design softwares.
Web Design / basic html etc.
Communication skills.
Interpersonal skills.
Organizational skills.
Analytical skills.
Flexibility and adaptability to multi-task.
IT skills (Proficiency in Microsoft office).
Fluency in the English language and Basic understanding of Arabic language.
Job Type : Full Time Contract.
Expected Joining Date : Immediately.

Required education: Bachelor’s
Required languages:English | Basic Arabic

Related Categories

Employee , Employer , Media & Marketing

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    • Phone: +97122015000
    • Country:
    • City: Abu Dhabi
    • Location:
    • Expires: This ad has expired
    • Listed: October 31, 2016 7:45 pm