• Phone:
  • Company Name: BFL Grop
  • Country: United Arab Emirates
  • City: Dubai
  • Education Level: Bachelor Degree
  • Work Experience: 2-4 Years
  • Employment Type: Full Time
  • Career Level: Mid-Level
  • Listed By: Employer
  • Listed: September 9, 2022 10:27 am

Description

BFL group is currently hiring Senior Performance Marketing Executives with a successful track record to drive revenue, user acquisition, and brand awareness.  He/ She is liable for driving conversions at optimal costs per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.

Responsibilities

•    Create and execute a strong performance marketing strategy & execution plan for brandsforless.com & brands for less mobile application.
•    Create and manage Google Ad campaigns (SEM).
•    Generate and manage Facebook Ads and Instagram Ads.
•    Produce google shopping and meta product dynamic ads.
•    Strategize, execute, monitor, and manage campaigns across multiple platforms.
•    Manage Google Analytics to track and measure all marketing campaigns.
•    Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return.
•    Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
•    Identifying and testing new channels to continue to meet or exceed established critical metrics.
•    Liaise with the marketing team to share funnel conversion improvement ideas, feedback & present results.
•    Explore new opportunities to grow campaigns more efficiently and effectively.
•    Test new channels and trends to build credibility, remain competitive, and have possessed an added value.
•    Ensure a data-led approach to all activities, creating a clear test & learning strategy.
•    Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets.

Qualifications

  • Bachelor’s degree in marketing, Business Administration, or a related field.
  • 3 years plus of experience in performance marketing field is a must.
  • Previous experience in eCommerce/retail campaign management.
  • Strong experience in the MENA Region and should have a good understanding of Arab consumer behaviors.
  • Solid experience in a similar role as well as experience building effective multi-channel marketing strategies, including PPC, social media, affiliate marketing, and other digital channels.
  • Proficient in deriving insights from data, fluent in slicing/dicing data.
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
  • Goal-oriented individual and have excellent communication skills.
  • Open-minded, curious, and a strong problem solver.
  • Experience in the Fashion eCommerce business is a plus.

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    Seller Details

    BFL Group

    Member Since September 2022
    • Phone:
    • Country: United Arab Emirates
    • City: Dubai
    • Location:
    • Expires: 158 days, 11 hours
    • Listed: September 9, 2022 10:27 am

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