Ramadan is a time of reflection, generosity, and togetherness — and across the Middle East, it is also one of the most exciting shopping seasons of the year. As Ramadan 2026 approaches (expected in late February or early March), leading fashion and lifestyle brands are preparing exclusive seasonal collections and generous discounts. Among the standout destinations this year is THAT Concept Store, a premium fashion and lifestyle retailer known for curating global designer brands under one roof.

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